24 years experience dealing in Automotive Industry from importation, distribution and retailing of new and used car in Premium Market Segment.
10 years in BMW Brand, managed to turn around BMW Brand in the most difficult market ie North Borneo where, I managed to steer the company to sell more than 500 units of BMW, MINI and Motorrad. I have also set up the 4S centers accross the regions esp. in remote areas in Sabah.

As the Managing Director of rydeEV, I adapt a natural enthusiasm for the mobility sector, fueled by a relentless passion for innovation. Following a successful business venture in Malaysia, I have ventured to Indonesia to pioneer the development of its first electric bike prototype, solidifying my commitment to revolutionize transportation in the region. A staunch advocate for the 'I Ryde electric' movement in Malaysia, I am the passionate voice for sustainable mobility, inspiring others to embrace the electric revolution.

Beyond my entrepreneurial pursuits, I am an active individual who thrives on physical activity to unwind and recharge. Whether cycling through scenic routes, engaging in a spirited game of football, or sweating it out on the hockey pitch, my energetic nature reflects my drive for success and I am passionate to lead a well-rounded lifestyle. My journey as leader of the pack, I empower my team to a journey for the future of sustainable mobility, electrifying each journey with innovation and passion!"